About me

Hi, I’m Hallie, and I accidentally built an agency.

But as the saying goes, there are no accidents in life. Working with online business owners is exactly what I was meant to do.

I’ve supported hundreds of launches and helped bring in millions (yes, millions) of dollars in revenue for my clients.

As I immersed myself in the world of launches in 2020, it was unacceptable to me that:

  • We are being marketed to have unrealistic expectations for all facets of online businesses
  • There is a divisive nature to growth strategies -- everyone claims their way is the only way
  • It was frustrating to learn or expensive to hire a team to do the tech and strategy needed to grow and scale

Now here I am, ready to show you how to make true predictable profit in your business month after month. (Note – I said “how” – I'm not just going to tell you what to do and leave you hanging!)

Book a call if you want to learn more.


I would love to chat.  Book a call now so we can talk about your business and where it is headed. 


Hey there! Before I started my own business I was working in different places like Marriott Hotels, Wells Fargo Home Mortgage, and BNI. About 15 years ago, I decided to jump into the entrepreneurial world, starting out as a professional organizer.

I pretty much taught myself how to handle launches when a client needed a hand. Fast forward two years and over 150 launches later, and I've got my own groove going – specializing in launch admin support, social selling, and management.

These days, I've broadened my horizons beyond just launch support. Now, I'm all about strategy and consulting, helping coaches, consultants, and service providers smoothly transition their expertise into the online realm with a sprinkle of ease and joy!

Oh, and I recently threw "Best Selling Author" into the mix. I was involved in a collaborative book project geared towards women business owners – super exciting stuff!

On a more personal note, I'm married to a Fire Captain, juggling two grown-up kids and one still tackling high school. Throw in 2 cats, 1 dog, and I'm soaking up the sunshine in South Florida. Life is good!

My Signature Method

Discover your strategy and execute it passionately.

My method for creating predictable profit in your business is not a one-size fits all, but there are proven processes that work. Let's find the one that fits your goals and dreams and put it in action. 

It doesn't have to be hard.

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